Bread of the Nation: A first-of-its-kind initiative aimed at reducing food waste and hunger

Iconic South African brand Castle Lager has launched a first-of-its-kind innovation in South Africa that will see by-products of its beer brewing process to produce bread that is high in fibre, sustainable and a source of protein. Dubbed “Bread of the Nation”, this innovative initiative forms part of the brand’s Better World Programme. Castle Lager uses high-quality, locally grown grains to brew Mzansi’s favourite beer and the by-product will be repurposed to produce approximately 30 000 loaves for South African communities. The bread will be made by a bakery company called The Health Food Company. Castle Lager Brand Director, Wendy Bedforth, explains: “For over 127 years, South African Breweries and Castle Lager have always represented the values of resilience and unity, bringing together South Africans, through our favourite pastimes. As a proudly South African brand, we are delighted to leverage our production process for the greater good that will fuel the everyday hard-working South African. Bread of the Nation forms part of Castle Lager’s rebranding campaign to bring Mzansi’s favourite brew closer to our communities. This campaign speaks to our commitment to using the power of our brand to reshape and rebuild a better South Africa.” This innovation contributes meaningfully to the … Continue reading Bread of the Nation: A first-of-its-kind initiative aimed at reducing food waste and hunger