Gen Zers might be in the limelight again, but they’ve slowly been building the sober trend for years. Since the early 2000s, Gen Zers have been experimenting with alcohol moderation, abstention, low- or no-alcohol alternatives, turning away from the common high-drinking trends set by Generation X and Millennials. This group’s growing interest and movement towards … Continue reading The rise of alcohol-free entertaining: Gen Z’s are setting the sober trend