• Order a delicious Hellmann’s #BurgerRouteZA meal and enjoy the unmistakable taste of Hellmann’s, plus, you could win a bunch of awesome prizes ranging from various vouchers to skottel-braais and top of the range Webers.

    Over the next three months, the Hellmann’s Burger Truck that fans have come to love, will be joining the Burger Route. Combining food tradition with modern-age technology, the ‘Selfie Burger Machine’ toasts selfies onto the burger buns to give fans a mouth-watering, personalised, ‘best’ burger experience. The amped up burger truck will give fans the ‘best’ burger experience.

    That’s not all. From July, Hellmann’s will reward SA burger fans for creating a burger worthy of being added to the Burger Route. Consumers will be challenged to recreate and share their own version of a great burger made better with Hellmann’s. Recipes can be loaded onto Hellmann’s social channels or the restaurants’ pages. Rob Van Vuuren and the restaurant teams will select the best burger per month and that food-fan will win a Hellmann’s Burger Party of their own with the Hellmann’s Truck and Selfie Machine (see T’s and C’s on http://www.hellmanns.co.za).

    Here’s where you can find the Hellmann’s best burgers along the #BurgerRouteZA:

    Author

    Imka Webb is a freelance digital marketing expert and the digital editor of Food & Home Entertaining magazine.  www.imkawebb.com

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