BIRKENSTOCK is showcasing industry-leading South African female professionals who spend long hours on their feet as part of a campaign to celebrate the brand’s specialist Professional collection.
This campaign brings to life the story of Chef Jill Ockers, Culinary Director of the Tashas Group, drawing on her industry experience to underscore the importance of specialist footwear in her work life.
Founded in 1774, BIRKENSTOCK is one of the world’s longest-standing footwear brands, recognised for its heritage of craftsmanship, orthopaedic expertise, and commitment to quality. Each pair is crafted with premium, responsibly-sourced materials and features the brand’s iconic contoured footbed – a design that has remained central to its identity for over 250 years.
Jill Ockers, whose passion for food began in her grandfather’s kitchen, is the creative force behind the flavours of the Tashas Group, overseeing multiple venues across South Africa and the UAE.
We have incredible head chefs and teams on the ground, and my role is to make sure the creative intent is always aligned with execution,” explains Jill, who is featured wearing the BOSTON Supergrip in black. “I love feeding people and watching the art of gathering at a table to eat, talk, laugh, decompress – all over a plate of food.”
However, the life of a chef is physically demanding, and Jill believes you can’t cook with passion if your body is breaking down.
We are on our feet for most of the day, often in intense heat, lifting, moving heavy objects,” she explains. “When you stand for 12 hours, comfort becomes a form of focus. I have worn BIRKs for years.”
The BIRKNESTOCK Professional range features styles that are specific to industry requirements and include high-traction slip-resistant outsoles, cushioned midsoles, as well as easy-to-clean fluid, oil and grease-resistant materials across iconic BIRKENSTOCK silhouettes. The Professional collection’s design elements cater to chefs, medical practitioners, hairstylists, botanists and other hard-working professionals who spend most of their days on their feet. While this specialist range meets the need for durability, safety and the well-being of one’s feet, it doesn’t sacrifice on style or support.
Products include the BOSTON Super Grip (R2899) in white and black; the BOSTON Pro (R3399) in soft java and black; the SUPER-BIRKI (R1799) in black and white; the SUPER-BIRKI 2.0 (R1999) in white, black, thyme, purple fog, ink blue, green; the BIRKI AIR 2.0 (R2999) in jet black; the PROFI BIRKI (R1999) in black; the TOKIO Super Grip (R2899) in black and white and the TOKIO Pro (R3499) in black and gun metal.
BIRKENSTOCK’s heritage in crafting timeless footwear celebrates centuries of shoemaking tradition and the brand’s philosophy of supporting natural movement and to enable walking as nature intended. The Professional collection is designed and certified to maintain professional safety standards without sacrificing the support you need to give your best.
Rooted in tradition, yet ever-evolving, BIRKENSTOCK remains as culturally relevant today as it has been throughout its history.
Follow @birkenstockza and shop the Professional range at bashafrica.com.
