The Good Life Show, held at the Cape Town International Convention Centre from 30 May to 1 June 2025, once again affirmed its status as Southern Africa’s premier showcase for sustainable and future-forward consumer trends. With an exceptional turnout and a dynamic programme, the event successfully brought together a broad variety of industry stakeholders, ranging from exhibitors and suppliers to chefs, wellness experts, and thought leaders, creating an energetic hub for both business-to-business and consumer engagement, brand elevation, and product visibility.
Over the three days, the show welcomed hundreds of enthusiastic and highly engaged attendees, including the public, food service professionals, retailers, wellness entrepreneurs, and product developers, all eager to connect with pioneering brands focused on plant-based, organic, natural, ethical, and sustainable solutions. The atmosphere throughout the venue and weekend was vibrant, with overwhelmingly positive feedback from both trade visitors and the public.
Among the highlights was the lively Marketplace, offering a delectable selection of food and beverages, innovative wellness products, and eco-conscious lifestyle solutions. The Woolworths Good Life Kitchen with Eat Well, hosted by cookbook author, Amy Hoppy, captivated audiences with live culinary demonstrations from acclaimed chefs including Bettina Campolucci Bordi, Jameson Stocks, Abigail Donnelly, Jenny Morris, and Luke Lawrence Barry.
Visitors were treated to interactive Masterclasses led by celebrity chef Jenny Morris, featuring cooking and mixology sessions infused with fun, flavour, and flair. The “Wellbeing, for Everyone” Talks, presented by Wellness Warehouse in association with Holistica Magazine, inspired audiences with insightful sessions on topics such as yoga, sustainability, and Traditional Chinese Medicine.
A star-studded chef line-up featured international culinary pioneers such as Dr. Aris LaTham and Jameson Stocks, as well as celebrated local talents including Greg Henderson, Ru Furusa, and Siphiwe Sithole. Woolworths chefs Anita Van Wyk, Lehanie Müller, Mika Zorgman, and Monique Malan also impressed with their culinary talent and nutrition expertise.
Exhibitor feedback from the 2025 Good Life Show Cape Town was overwhelmingly positive, with brands praising the event’s organisation, audience quality, and overall impact on their businesses. Many exhibitors described the experience as energetic, well-coordinated, and perfectly aligned with their values, noting that the show provided an ideal platform for brand visibility, product education, and meaningful consumer engagement. Goals such as building awareness, driving sales, and expanding networks were largely achieved, with several exhibitors reporting new retail opportunities, collaborations with other brands, and strong engagement from a health-conscious audience.
Show producer, Heidi Warricker says: “Live Events would like to extend its heartfelt thanks to all our trade partners, media partners, sponsors, exhibitors, guest chefs, speakers, buyers and visitors. Your dedication, insight, and unwavering support were instrumental in making the Cape Town leg of the 2025 Good Life Show such an exceptional success. Together, your collective efforts helped us deliver a brilliant, high-impact event that continues to set the standard for the entire sector. We now look forward to welcoming everyone to the upcoming Johannesburg show in August.”
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