Find us in every Poetry store nationwide – here’s what that means for you
Something shifted this week, and we wanted you to hear it from us first. Nuah is now available at every Poetry store across South Africa – which means the nutrition we have been building for women who refuse to compromise is now sitting on shelves in one of the most considered retail spaces in the country.
It matters to the women in this community.
Why Poetry, and why now
Poetry is a space for deliberate women. The women who shop there choose quality over volume, they read the label, and they do not bring something into their lives unless it earns its place. That is exactly the standard Nuah was built to meet. When we looked at where our community lives – the routines, the values, the standards – Poetry made sense in a way that most retail conversations do not.
The fit comes down to shared conviction: that women deserve products formulated with precision and backed by lab-testing. Being on those shelves means a woman who has never heard of Nuah before can pick up a product, read what is in it, and make a decision based on real information. Lab-tested, doctor-balanced, and formulated with clean ingredients and nothing hiding in the fine print.
That transparency does the work.
What you will find in-store
The full Nuah range is now available at all Poetry locations. If you have been relying on online orders, this gives you a new option – walk in, pick it up, be done in five minutes. For us – the women who are time-poor by design – that matters. It also means you can bring someone with you. The friend who has been curious, the sister who keeps asking what we are eating. Retail makes the conversation easier – hand it to her, let her read it, and let the formulation do the talking.
We will be placing the Nuah range front and centre alongside the snack range, so there is a full picture of what Nuah is – precision nutrition formulated to perform as well as it tastes.
The bigger picture
We started in a small space with a clear belief: that nutrition formulated with lab-tested precision should also be something you genuinely want to eat. We built Nuah for women in an industry that has historically prioritised appearance over formulation accuracy. When a woman picks up Nuah at her local Poetry and trusts what is in it, she has access to 28 grams of protein and a macronutrient profile built by doctors – in the time it takes to read the label. Growing through quality.
We are building something that lasts, and we are grateful you are in it with us from the beginning.
Contact us, and we will help you find your nearest stockist. We do not think anyone should have to hunt for nutrition that meets this standard.
