• It’s heading towards that wonderful time of the year again, where festive cheer starts to fill the air and the spirit of generosity and community is ignited.

    The festive season is truly the time of giving and Cadbury is encouraging everyone to give a little this festive season. Whether you are giving of your time or sharing the perfect gift, the season embodies the spirit of generosity for all South Africans.

    This celebration of generosity is brought to life in the latest Cadbury TVC, which narrates an emotive tale of connection and the innate generosity of South Africans over the festive season.

    The Little Generosity Shop is back

    Many South African children never get to experience the simple joy of playtime or the generosity of the season. This year, you can make a difference by giving a little time or by donating your pre-loved toys, books and games to those who need it most at The Little Generosity Shop, which returns to Sandton City and Gateway malls during December.

    The Little Generosity Shop includes a myriad of fun activities. Wrap your gifts in beautifully themed Cadbury wrapping paper, which has been designed using the animations from stories found on the Cadbury Digital Library.

    Visitors can also continue to generously share their Homegrown Festive stories through the Cadbury WhatsApp platform or purchase the new festive range.

    Image supplied by Atmosphere Communications

    South Africans are also invited to drop off their pre-loved toys, books and games at the Give a Little Boxes stationed inside the Little Generosity Shops.

    Cadbury has partnered with Toy Kingdom to help all South Africans spread generosity, even if you are not close to a Little Generosity Shop. From 1 December 2022, anyone can visit their nearest Toy Kingdom store to drop off their pre-loved toys, books and games in the Give a Little Boxes found in stores. Find your closest store here.

    All donations will be shared with those children who need it the most, helping to ensure they experience the magic of the season.

    ALSO SEE: Christmas cooking with Jan Kohler

    Christmas cooking with Jan Kohler

    Issued by Atmosphere Communications

    Feature image: LightFieldStudios via Getty Images