• Visit the Magnum Pleasure Store in Joburg

    Magnum ice cream, the brand synonymous with pleasure and luxury, has opened the doors to its world-famous Magnum Pleasure Store. The store is in Sandton City until January 2019 and it has been built and designed to reflect the brands’ commitment to #TakePleasureSeriously.


    The new Magnum Pleasure Store is a contemporary, luxurious space where you can explore the delicious tastes and textures of Magnum chocolate and ice cream in a way that’s personal to you.

    The store offers fans an exclusive opportunity to prepare and craft personalised Magnum moments; the Magnum dipping bar is the key feature in the store where the magic begins.

    Pleasure Seekers are invited to customize their vanilla ice cream with their selection of dripping melted Magnum chocolate, followed by adding three decadent toppings of their choice. The store’s Pleasure Makers will be on-hand to make these Magnum creations come alive.

    Fans can look forward to exciting toppings like popping candy, rose petals, praline and even chocolate beads inspired by Magnum’s co-collaborator Laduma Ngxokolo of MaXhosa by Laduma.


    An exciting addition for Pleasure Seekers visiting the store are three trendy Magnum ice cream ‘looks’ to choose from. These have been specially created for the store and are inspired by fashion trends and art  – all in the name of Magnum pushing the boundaries of decadence and sophistication.


    The Make My Magnum ice creams will take fans into a world of ice cream and chocolate pleasure but not before you have a chance to capture your creations in one of the Magnum photo booths to ensure you have your Instagram snaps ready to update your feed.

    Make my Magnum ice creams will be sold for R45 each.

    Magnum Pleasure Store Details:

    Where: Sandton City, Entrance 4

    When: Daily from  16 November to  January 2019

    Monday to Saturday: 09:00 – 20:00

    Sunday and Public Holidays: 09:00 – 18:00

    Watch the pleasure unfold on social media with #TakePleasureSeriously and on Magnum’s social channels on Facebook MagnumSouthAfrica  Twitter @MagnumSA and Instagram @magnum_southafrica.

    At Magnum, they #TakePleasureSeriously!

    Imka Webb

    Imka Webb is a freelance digital marketing expert and the digital editor of Food & Home Entertaining magazine.  www.imkawebb.com