• ALL GOLD delivers jam-packed innovationLife is a wonderful collection of great moments and sweet memories… of happy times and days gone by; sarmies at a summer’s day picnic; midnight feasts, mom’s famous bobotie and gran’s strawberry Swiss roll! Through the years and the cherished occasions, one great brand has stood the taste of time… South Africa’s flavour-filled favourite, ALL GOLD Jam! Crammed with the goodness of real fruit, ALL GOLD Jams always delight, and brand loyalty sees young and old coming back to savour that authentic, proudly South African jam.

    Recent research conducted by the brand highlighted the importance of convenience to consumers, with particular mention of the hassle in opening and transferring jam from a tin and storing it in a different container in the fridge, that’s often forgotten, leading to unnecessary wastage. ALL GOLD Jams responded by creating a South African ‘first’  on the supermarket shelves, the all-new ALL GOLD Skweezi Jam range. The fruit of ALL GOLD Jam’s findings is the launch of innovative packaging that offers consumers the same great taste they’ve come to expect from ALL GOLD Jams, leader in the jam market segment, with the added convenience of a fun-to-use, easy-to-store squeeze bottle.

    With ALL GOLD All goldSkweezi Jams you simply flip open the lid, tip the Skweezi and squeeeeeeze out the lip-smacking goodness of ALL GOLD Jam! Child friendly, hassle free packaging that is simple to use and convenient to store, over and over again.

    ALL GOLD Skweezi Jams has launched four great flavours: Strawberry, Pear & Mango, Apricot & Peach, and Mixed Fruit. As versatile as ever, ALL GOLD Skweezi Jams are set to elevate your favourite toast for breakfast, add a touch of wonder to Saturday croissants, turn lunchbox treats into a sought-after break time sensation, complement those legendary scones and add a dash of delight to donuts!

    It’s a great pantry addition in any home so keep an eye out for ALL GOLD Skweezi Jams in all leading retail outlets, during May 2017. The recommended retail price for Pear & Mango, Apricot & Peach, and Mixed Fruit starts from R21,99 and Strawberry at R32,99.

    For tasty ALL GOLD JAM recipes, crammed full of goodness, which taste real good, visit our newly revamped website: http://www.allgold.co.za/.

    Imka Webb

    Imka Webb is a freelance digital marketing expert and the digital editor of Food & Home Entertaining magazine.  www.imkawebb.com