• Taking a break from alcohol is always a good idea, and with so many alcohol-free alternatives on the shelves these days it’s become much easier.

    Whether you are pregnant, taking a break, or training for a marathon, Musgrave Crafted Spirits, who are well-known for disrupting the luxury spirits industry, have you covered with their delicious INSPIRIT – an aromatic, alcohol-free infusion made with 12 rare botanicals inspired by the ancient spice route of Africa.

    Photo: Tegan Smith Photography

    After many hours of tinkering and experimenting INSPIRIT is as good as the real thing. It’s distinctive flavour and pink colour is a light and elegant alternative to Musgrave’s other botanical offerings. Infused with cardamom and juniper notes that complement those of African ginger, lime, and grains of paradise, gives it a harmonious and fragrant finish.

    Try this incredible alcohol-free cocktail:

    Roadhouse shake

    This grown-up take on a roadhouse shake is a chilled crème-based gin fizz that sings with blackberry and rosewater flavours. Rosy, lemony, creamy and cheeky.

    Photo: Tegan Smith Photography


    • 50 ml Musgrave Inspirit
    • 2 bar spoons of Blackberry jam
    • 10 ml sugar syrup
    • 15 ml Fresh lemon Juice
    • 1 rosemary sprig
    • 25 ml fresh cream
    • Tonic


    • Rosemary sprig and 1 winterberry


    Add all the ingredients except for the tonic into a shaker, stir and add lots of ice. Shake vigorously for 15 seconds. Double strain into a chilled glass and top with chilled tonic water.

    READ MORE: Interview with Simone Musgrave, founder of Musgrave Gin

    What ignited this trend for alcohol-free drinks that resemble the real thing began several decades ago in Finland as part of a post-WWII effort to help the Finnish public control their alcohol use. In 2013, the UK and other European countries re-launched it as a public health initiative to encourage people to take a break from alcohol, which was usually the first 31 days of year. According to surveys, millions of people around the world now take part in this event to curb or stop their alcohol use in social settings and at home.

    “INSPIRIT is all about finding the balance. Whether you’re looking to cut down on calories or stick to a fitness routine, consuming less alcohol can really help to maintain a balanced lifestyle. It then makes those days when you do enjoy a Musgrave Original Gin or Pink Gin cocktail, that more special.” Says Simone Musgrave, owner, and founder of Musgrave Crafted Spirits.

    For more information go to www.musgravespirits.com

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    Turkish delight & thyme cocktail

    Issued by Enhance PR

    Feature image: Tegan Smith Photography