• Black Friday is undoubtedly the biggest shopping occasion in the Western world and has marked the beginning of festive season for decades. This year, Takealot.com will offer shoppers a ‘bigger than ever’ series of sales. You can look forward to over 15,000 dramatically discounted deals, with the retailer cutting prices by up to 60% overall, and on selected products by as much as 80%, in its iconic Blue Dot Sale.

    Takealot Black Friday Blue Dot Sale

    Julie-Anne Walsh, Takealot.com Chief Marketing Officer, says each year the company looks at trends and intelligence from local and international markets, as well as using their own data from the previous year to tailor the sales in line with what South Africans are looking for.

    This will ensure that products will fly off the shelves, so it’s best to be prepared if you want to scoop a few deals. Here are Walsh’s top tips for getting in on the action.

    Be part of the madness, anywhere, anytime

    • The Takealot.com mobile app will offer shoppers exclusive Black Friday deals early from Tuesday 21st November, so app shoppers can bag selected discounts before anyone else!

    Early bird catches the worm

    • Takealot.com’s Blue Dot sale officially starts at 12.01 am on Friday, 24 November and runs through the weekend, for Cyber Monday and Takealot.com Tuesday. App users can exclusively access some early bird Blue Dot Sale deals from 21 to 23 November to start snapping up certain deals before anyone else.

    Plan ahead

    • At Takealot.com, shoppers can create a wish list – this allows you to start short-listing the items you really want ahead of time, and watch closely if they go down in price on the day.

    WIN! We’re giving two readers the chance to win a R500 Takealot.com gift voucher to be used over the Black Friday mega deal weekend. To enter, simply complete the entry form below. Terms and conditions apply. Hurry, competition ends 23 November!

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    Imka Webb

    Imka Webb is a freelance digital marketing expert and the digital editor of Food & Home Entertaining magazine.  www.imkawebb.com