No, it’s not all in your head! It’s no secret that we all enjoy a little sweet treat, but the minute winter rolls in, suddenly, the sugar cravings get stronger. The thought of a steaming cup of hot chocolate, a slice of warm pudding, or a sticky cinnamon bun becomes almost impossible to resist.
But there’s more to it than just having a “sweet tooth.” Science actually has a pretty good explanation for why we crave sugar more when the days are cold and dark.
Read more: No fuss, slow-cooker, overnight recipes to make this winter
Your body wants quick energy
When temperatures drop, your body works harder to keep you warm, which burns more energy. That’s why you might feel hungrier than usual. And when your body needs fuel fast, it tends to call for sugar – the quickest energy source there is. A chocolate-covered doughnut delivers that burst far quicker than something slow to digest, like oats.
Sunlight, serotonin, and snacks
Winter isn’t just chillier – it’s darker too. Shorter days mean less sunlight, and less sunlight means lower serotonin levels. This feel-good brain chemical helps regulate mood, appetite, and sleep. When it dips, your body looks for ways to boost it – and refined carbs and sugary treats do the trick.
They cause a spike in insulin, which lets more tryptophan (serotonin’s building block) into the brain, giving you a quick lift. The catch? The high is temporary, and the crash often follows.
The comfort factor
It’s not all biology – emotions play a big role. Cold weather has a way of making us nostalgic, and certain sweet treats are deeply tied to comfort, family, and tradition. From festive bakes to the ritual of hot chocolate on a rainy afternoon, these foods are as much about warmth for the soul as they are about taste. Sometimes, they’re the closest thing to a hug when the outside world feels grey.
Winter blues
For some, winter can trigger Seasonal Affective Disorder (SAD) – a type of seasonal depression linked to shorter days. Low mood and stress often boost cortisol, the stress hormone, which ramps up cravings for high-energy, sugary, or fatty foods. It’s your brain’s way of looking for instant relief, even if it’s short-lived.
Cravings aren’t the enemy – they’re signals. Sometimes your body needs comfort, warmth, or energy; other times it’s chasing the serotonin it’s not getting from the sun. The trick is listening to what it’s asking for. That could mean swapping your third cookie for a proper meal, stepping outside for a bit of fresh air, or getting more sleep. And if it really is the chocolate you want? Have it.
Your body is simply adapting to the season, and there’s no harm in enjoying your favourite winter indulgences – just with a little balance.
ALSO SEE: 10 WINTER WARMING DRINKS TO TRY THIS WEEK
Images: Pexels
