Makro has officially launched the Beautiful by Drew Barrymore’s collection of small kitchen appliances that combine functional performance with a chic and stylish design aesthetic.
Founded by actress, producer, and entrepreneur Drew Barrymore, the Beautiful by Drew Barrymore collection is celebrated for its premium quality, elegant design, and soft pastel tones — proving that kitchen essentials can be both stylish and functional.
Commenting on the launch, Makro’s Electronics and Appliances Buyer Abbey Sathiasilen said: “We’re thrilled to introduce Beautiful by Drew Barrymore collection to South Africa. The product range, which includes an elegant assortment of air fryers, kettles, blenders, toasters, and stand mixers, reflects our commitment to bringing customers high-quality products that are both beautiful and built to perform.”
The launch event, which was hosted at Level Three in Kramerville, JHB and attended by media, influencers and business partners, was a celebration of creativity, innovation, and design. Guests explored interactive product displays, live demonstrations, and experienced first-hand how Beautiful seamlessly blends style with performance. The South African launch underscores how customers benefit from the world’s largest retailer’s global sourcing capabilities — giving shoppers exclusive access to world-class home and lifestyle products.
Beautiful by Drew Barrymore collection will be available in Makro stores from 15 November 2025 and priced from around R999 to R1999, depending on the product.
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