For one limited weekend, KitKat Milk Chocolate will take over Krispy Kreme’s signature glazing process, bringing South Africans a new kind of break.
KitKat is putting a new spin on one of the world’s most recognisable doughnut-making rituals. The brand famous for encouraging people to take a break is giving Krispy Kreme’s iconic glaze a break of its own.
In a world-first KitKat doughnut glazing experience, KitKat Milk Chocolate is taking over Krispy Kreme’s signature glazing process to create the limited-edition KitKat® Original Glazed® Doughnut.
But this is more than simply putting KitKat on top of a Krispy Kreme doughnut. A specially developed glaze incorporates KitKat Milk Chocolate into the glazing process itself, transforming Krispy Kreme’s famous glaze waterfall into a KitKat chocolate experience before each doughnut is finished with crushed KitKat.
The result brings together two instantly recognisable experiences in an unexpected way: Krispy Kreme’s signature glazing process meets KitKat’s unmistakable chocolate and crunch.
Robin Lesch, Head of Marketing, Confectionery & Snacking at Nestlé East & Southern Africa Region (ESAR), says: “KitKat has always been about taking a break. With Krispy Kreme, we’re giving the iconic glaze a break and putting KitKat Milk Chocolate at the heart of the making experience. It’s playful, unexpected and a delicious example of the difference a break can make.”
More than a topping
What makes the collaboration unique is what happens during the making process.
The glaze formulation has been specially developed to incorporate KitKat Milk Chocolate into Krispy Kreme’s glazing process itself. Fresh doughnuts travel beneath the KitKat Milk Chocolate glaze before being finished with crushed KitKat, bringing the familiar KitKat chocolate and crunch to the Krispy Kreme Original Glazed® experience.
The partnership brings KitKat’s idea of taking a break into the Krispy Kreme experience in a way that consumers can both see and taste. At the Rosebank experience, the familiar glaze waterfall transforms into a KitKat Milk Chocolate moment, with fresh doughnuts glazed and served hot off the line.
Christopher Hutchings, Marketing Manager at Krispy Kreme South Africa, says: “Our glaze is one of the most recognisable parts of the Krispy Kreme experience, so giving it a KitKat break is something genuinely different. KitKat Milk Chocolate becomes part of the glazing itself, bringing two iconic favourites together in one delicious new experience.”
A KitKat break that goes nationwide
The KitKat® Original Glazed® Doughnut will be available at all Krispy Kreme shops nationwide from 13 to 15 November 2026, giving consumers across South Africa three days to taste the limited-edition offering.
During this period, consumers can take their break one step further at The Zone @ Rosebank in Johannesburg, Gateway Theatre of Shopping in Durban and The V&A Waterfront in Cape Town, where dedicated in-store experiences will bring ‘The Difference a Break Make’s to life.
Consumers visiting these shops will also be able to watch the unique KitKat® glazing process in action.
The KitKat® Original Glazed® Doughnut will be available at the same price as Krispy Kreme’s Original Glazed® Doughnut, giving consumers across the country the chance to discover what happens when KitKat gives an icon a break of its own.
Whether you are experiencing the KitKat Milk Chocolate glaze takeover or simply picking up a KitKat® Original Glazed® Doughnut from a nearby Krispy Kreme shop, South Africans have a new reason to pause, reset and discover The Difference a Break Makes.
Follow KitKat South Africa and Krispy Kreme South Africa on social media for the latest updates, behind-the-scenes content and details of the limited-edition doughnut launch.
KitKat
- Instagram: KITKAT South Africa
- Facebook: KitKat
- X: KitKat South Africa
Krispy Kreme
- Instagram – Krispy Kreme South Africa
- Facebook: Krispy Kreme South Africa
Words and images supplied.
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