Samsung and OMO Superlift Auto Liquid detergent are helping take the guesswork out of doing laundry by bringing together smart washing technology and advanced detergent innovation. This technology helps households use only the detergent you need for each load, delivering powerful cleaning performance while helping to reduce everyday waste and household costs.
On selected Samsung washing machines, Auto Dispense1 automatically releases the precise amount of OMO detergent required for each load, helping eliminate the trial and error of measuring detergent by hand. Instead of guessing whether a load needs more or less, the appliance helps deliver the right dose for the wash.
The intelligent experience goes further with AI Wash2, which detects the weight and soil level of laundry to optimise the amount of detergent, water and wash settings required. This means a lightly soiled load does not need to be treated the same way as a heavily soiled one, helping households avoid using more resources than necessary.
Samsung Washing Machine also has EcoBubble3 technology also helps deliver powerful cleaning performance at lower temperatures by mixing detergent with air and water to create bubbles that penetrate fabrics quickly. This can help reduce the energy required for washing, while still delivering the cleaning performance consumers expect.
Together, the technologies help address some of the most common laundry frustrations. That stubborn detergent residue left on dark clothing. The extra wash cycle after clothes were not cleaned properly the first time. The favourite shirt or pair of jeans that seems to wear out sooner than expected after repeated washing. And the monthly household expenses that continue to rise, one unnecessary wash or overdosed detergent load at a time.
By combining Samsung’s smart appliances with OMO’s advanced cleaning formulas, the partnership is designed to make laundry more precise, efficient and convenient. The result is a smarter approach to washing that can help reduce detergent waste, optimise water and energy use and support better fabric care.
Samsung and OMO remind us that smarter living is often found in the everyday routines we take for granted. By replacing guesswork with smart technology, households can make every wash count.
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Also See: Decoding care label symbols: What every washing symbol means
Decoding care label symbols: What every washing symbol means
