• “Take care of your body. It’s the only place you have to live .”  ~Jim Rohn

    Izelle Hoffman is SA’s newest rising star in the culinary industry and although she never formally trained as a chef, growing up in a household where great food was always a comfort and source of nourishment, it seemed a natural progression for her to take inspiration from the dishes she grew up with and turn it into a modern, playful and healthy experience. Born with Congenital Hip Dysplasia and 14 operations later she is adamant to make people aware of the health benefits of eating the right foods.
    Growing your own vegetables and experimenting with different flavors has always been a part of Izelle’s upbringing. Both Grandmothers and mother boasted world-class vegetable gardens and her Aunt was the moderator of Home Economics for the North West province. All of these influences contributed to Izelle’s development into a ‘’conscious foodie’’.

    Having already proved herself a formidable businesswoman with a penchant for marketing, Izelle has found creative ways of combining her passion for food and people with solid strategies to bring those three components together through projects she is involved with around the country.

    She is also no stranger to television and print media and can now be seen as the lifestyle chef on one of SA’s largest television breakfast shows, Die Groot Ontbyt, as well as on the Home Channel’s Health program called Real Health and her cooking inserts called Better Choices. She also hosted several cooking inserts on SuperSport where she created her mouth-watering signature dishes with the assistance of SA’s top PSL Soccer Players. Izelle is a CANSA Ambassador, the food editor for Muscle and Fitness Hers and Men’s Fitness Magazine and writes for the Afrikaans Woman’s Magazine Finesse.As Izelle explains, time and health are some of the most important aspects that money can’t buy, making it two of the most precious commodities in your life. ‘’We only live once and we only have one body to live it in.

    Living a healthy lifestyle doesn’t mean that your diet needs to be boring and restricted, especially where vegetables are concerned. Too many children grow up without access to vegetables and the nourishment it offers. Most children don’t enjoy vegetables, neither do they know where vegetables come from, or why it’s beneficial to your health to eat them, but this is something Izelle is set on changing. Vegetables should be the foundation of your nutrition in a fun, flavourful and exciting way.

    From young farm girl with a passion for food to entrepreneur and lifestyle chef – Izelle Hoffman’s passion for people and drive for improving the lives of communities around South Africa is unstoppable.

    Food, the same as culture is an international language and Izelle encourages people from all walks of life to rethink what they put in their bodies in a fun, healthy way.

    Izelle is also the brand ambassador for Viavi Avos.


    Creamy Viavi Avocaodos

    About Viavi Heritage: 

    Born and bred in the fruitful valleys of Venda, Limpopo, Viavi is the first and only truly South African avocado to date. Viavi is selected by hand for perfect maturity and optimum quality only once the fruit has been ripened. The word Viavi is deducted from the Tshivenda word for a Chameleon, Lua’Viavi, as the skin of the fruit transitions from green to purple-black as it matures in the ripening process.



    We’re giving one lucky reader the chance to win a hamper worth over R5 000. The hamper will contain:

    • An Optiphi pamper hamper to the value of R1 500. This hamper includes: Classic Pure Exfoliating Wash, Classic Hydration Therapy and Classic Clarity Serum.
    • One-on-one digital masterclass with Izelle Hoffman valued at R3 500.
    • Mindful Eating cookbook (By Izelle Hoffman) worth R350.
    • Viavi Avos, accessories and apparel (cap, shirt, cellphone cover and sunglasses) valued at R1 500.

    To enter:

    1. Cook-along with Chef Izelle Hoffman on Thursday, the 23rd of April at 18:30 on Facebook Live
    2. Share your creations with us by tagging us in your post.

    NB. To join the cook along you need to have purchased the ingredients before the cook-along.

    Imka Webb

    Imka Webb is a freelance digital marketing expert and the digital editor of Food & Home Entertaining magazine.  www.imkawebb.com