Marcel’s Frozen Yoghurt is bringing a whole new level of indulgence to the dessert aisle with the launch of South Africa’s first lactose-free frozen yoghurt range.
Available in Chocolate and the brand’s iconic, award-winning English Toffee flavour, the new range delivers the same creamy, unmistakably indulgent experience fans already know and love, now made accessible to even more dessert lovers.
For many South Africans, enjoying frozen desserts has often come with compromise. Whether avoiding lactose for dietary reasons, seeking products that better suit their lifestyle, or simply looking for a lighter dessert option, consumers have traditionally had limited choice within the premium frozen dessert category. While lactose-free options have become increasingly common across dairy products, the frozen dessert aisle has largely been left behind. Marcel’s recognised an opportunity to change that by creating a product that combines inclusivity, innovation and indulgence in a way that feels true to the much-loved brand.
As consumer preferences continue to evolve, demand for products that offer both enjoyment and flexibility is growing. Today’s consumers are increasingly looking for products that fit their individual needs without asking them to sacrifice flavour or enjoyment. They want options that support their lifestyles while still delivering the experiences they love. The challenge for Marcel’s was to create a lactose-free frozen yoghurt that still delivers on the flavour, texture and indulgence the brand is known for.
The result is a category-first innovation that allows more people to enjoy the Marcel’s experience without sacrificing the creamy, delicious qualities that have made it a South African favourite for decades. Rather than creating an alternative product that feels like a compromise, Marcel’s focused on creating a frozen yoghurt that stands proudly alongside the rest of its range. In fact, if consumers didn’t know it was lactose-free, they would still choose it because it tastes great.
Crafted with real dairy and live yoghurt cultures, every spoonful is smooth, satisfying and designed to feel like a proper treat. Marcel’s has always believed that indulgence starts with real, quality ingredients and careful craftsmanship, and the lactose-free range is no exception. The creamy texture, rich flavour and signature Marcel’s mouthfeel remain central to the experience, ensuring consumers can enjoy all the pleasure of frozen yoghurt in a format that suits a broader variety of lifestyles.
The Chocolate flavour is made with responsibly sourced cocoa, offering a more mindful way to indulge without compromising on taste, making it an appealing option for those looking to balance indulgence with more conscious choices. Rich, velvety and deeply satisfying, it delivers everything chocolate lovers could want from a premium frozen dessert.
Alongside Chocolate, the range features Marcel’s iconic English Toffee flavour. A long-time fan favourite and one of the brand’s most celebrated flavours, English Toffee has become synonymous with Marcel’s since the brand launched in 1989. Its rich, creamy flavour profile and loyal following have helped make it a standout choice for generations of frozen yoghurt lovers. Loved for its smooth caramel notes and unmistakable indulgence, it remains the brand’s most popular flavour and is now available in a lactose-free option for the very first time.
The launch reflects Marcel’s ongoing commitment to innovation and quality while staying true to the values that have defined the brand from the beginning. For more than three decades, Marcel’s has built its reputation on creating premium frozen yoghurt experiences that bring joy to everyday moments. This latest innovation continues that legacy by expanding access to the brand without changing what consumers love about it.
More than just a new product launch, the lactose-free range represents an exciting step forward for the South African frozen dessert market. It introduces greater choice to the category while making the joy of frozen yoghurt accessible to a broader community of consumers. It also reflects a growing understanding that indulgence and inclusivity can go hand in hand.
Whether you’re avoiding lactose, looking for a lighter frozen dessert option or simply love discovering something new, Marcel’s Lactose Free Frozen Yoghurt is proud to bring you feel-good indulgence.
The range is available at all Marcel’s stores nationwide, as well as selected retail stores.
Because indulgence should be enjoyed by everyone.
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