Shoprite has set a new benchmark in the world of urban shopping with the unveiling of its innovative OK Urban concept store. Transforming what was once a dimly lit corner shop into a vibrant and modern retail space, OK Urban introduces a fresh approach to convenience shopping that combines technology, quality and variety.
The OK Urban concept store is Shoprite’s strategic move into the high-end market, presenting a sophisticated alternative to the local suburban corner store. With a strong emphasis on convenience, freshness and an urban lifestyle, this new store challenges traditional retail and offers a glimpse into the future of the brand.
Located in Sonstraal, Cape Town, OK Urban distinguishes itself as a cashless store, embracing the digital age without cash transactions. Customers are encouraged to make payments using cards or QR code methods, aligning with the growing trend towards contactless and digital payments.
Upon entering OK Urban, shoppers are immediately met with an inviting and updated atmosphere. The store’s transformation from its previous state is evident, featuring a new roof, fresh paint, paving and an outdoor seating area. This redesign enhances the aesthetics and improves practicality, making the space more welcoming and functional.
The fresh food section takes centre stage at OK Urban alongside a bakery offering an array of freshly baked goods, from sourdough baguettes to croissants, reminiscent of those found at high-end cafes. A diverse selection of ready-to-eat items, including sandwiches, chicken wings and pizza slices, caters to on-the-go shoppers seeking quick and tasty options.
One of the standout features at OK Urban is the presence of a sushi chef, expertly crafting sushi platters to order. This unexpected addition adds an element of sophistication to the store, providing shoppers with a gourmet dining experience right within the convenience of the store. Additionally, a barista offers a range of coffee variations, teas and hot chocolate.
OK Urban’s commitment to sustainability is evident through its use of branded brown paper bags instead of plastic ones. This small but meaningful gesture reflects the store’s dedication to making eco-friendly choices and contributing to a greener future.
The store’s checkout process is streamlined and efficient, featuring various cashless payment options, including Visa, Mastercard, Amex, Diners Club cards, bsmart, QR payments and SnackPay.
As Shoprite continues to embrace innovation, the OK Urban concept store paves the way for a future where convenience, quality and technology converge to create a new way of shopping.
Article originally written and published by Jules Keohane for Cape ETC.
Feature image: Facebook/ OK Foods